Imageology is an Image Consulting and Identity Coaching Agency based in the northern suburbs of Johannesburg, offering image consulting and life coaching services. We assist by taking care of your external appearance as well as aiding with your internal world.

We are dedicated to assisting our clients in developing the confident and individual style that they desire, and helping them own their authentic selves for greater happiness. Our goal is to help you love your look and live your light.

Imageology’s image services have been developed on the elements and principles of design including line, shape, space, form, colour, tone and texture. Our identity coaching services are centred around you living your best life. No one can be you like you can. Your brand is unique, a blueprint of sorts. By honouring your individual personality, lifestyle, and body type you will create a personal style that is true to who you are, self-assured and timeless. We are happy to assist you in putting your best foot forward every day.

The Brand

The diamond forms the foundation of the Imageology brand. An unpolished rough diamond appears much like a dull piece of glass. Only when it is polished and faceted, it ascends to its full glory.

At Imageology, we believe all women are born to shine. Diamonds shine because of the way they are cut. By knowing yourself more intimately you are able to embrace the dark and magnify the light parts of yourself. Even in nature, a flawless diamond is exceedingly rare. At Imageology, we promote individuality, not perfection. How life shapes you is what gives your image and identity an evolving nature. It is for this reason that your Image and Identity must at all times be aligned to reflect your ultimate, radiant self.


As Image Architects we guide our clients through personal growth and transformation toward a new beginning. We nurture personal expression through Image, comprising style, fashion and makeup as well as Identity through life coaching. At Imageology we invite you to recharge your image and identity with fresh attitudes and knowledge about how to experience the world more joyfully and with real purpose.

Lastly the diamond has significance at Imageology as it is synonymous with light, in all its refractions. The Alchemical ideal we hold dear is captured in these words: it is an enlightened or clarified soul that is able to refract its light from INSIGHT OUT and serve as a beacon to the world. We are excited to embark on this exquisite transformation with you toward deeper self-actualization.